Adapmark's Home Page

Restaurant Menu Design

• Do you want a professional menu like Friday's, Chili's, Benigans or Cheesecake Factory but think that you cannot afford it?
• Do you want to increase sales 8-10% by simply changing the menu?
• Do you want to speed-up ordering time specially during "crunch" periods with pre-sale messages?
• Do you need staff training manuals?
• Are your marketing campaigns generating measurable traffic?
• Does your website appear in Google when you type your restaurant's name?
• Can you send written directions to your client's cell phone?

Menu Covers

• Buy our professional restaurant menu paper sets.
• Choose from dozens of different selections and variants
• Choose cover page, left page, center page and right page
• Mix designs for breakfast, lunch, bar and main menus

Effective Use of Google, Yahoo and MSN Search
(Search Engine Optimization):

• Does your website appear in Google, MSN and Yahoo at all?
• Should you buy Google's paid-ads or invest in free-find-links instead?
• Should your website appear in position #32 in "Restaurants Houston" or #8 in "Mexican Restaurants Houston"?
• How can you design a User-friendly website?

Healthcare Marketing:

• Are you offering Medicare Drug plan to minorities?
• Are you marketing Medicaid?
• Does your hospital need to attract the Asian population?
• Is your doctor's office languishing without new "paying" patients?

Language Translation

• Even British, Australian, Indian and Canadian English needs culturization... See examples...
• What buttons make minorities tick regarding your products?
• Hispanic and Asian messages may need some "tweaking" from your English message.

Public Relations

• For the launch of your new product should you consider non-traditional (paid) advertising?
• Does your product need a higher Q-quotient (appeal)?
• Are you expanding to a new market?
• Do you have a special event or promotion coming up?
• Does your company need a public endorsement?

Copywriting

Copywriting is the art of professionally wording your message to sell your idea. It is our most popular product. When our customers see the results they say WOW! this wording is much better than the old message.

• First we listen to the advertiser,
• then we listen to the audience,
• and we listen to your competitors...
• and then we listen some more to people on the street.

Adapmark's logos, photos and writing "click" in synch with your customers. We create memorable images, slogans and text to capture your clients' imagination... long after the ad campaign was run.

Advertising

• Developed e-commerce website and marketing campaign for a lipstick distributor
• ... including e-video instruction for best application of multiple layers and web color selection templates.
• Photographed the entire product line of an international cosmetics manufacturer to produce stunning graphics
• Developed website with e-commerce with shopping cart with credit card and Pay-pal payment processing.

Research:

All our work begins with research:

• Who are your repeat clients vs. your once-only clients?
• What is your geographic area of influence?
• What is the price sensitivity of your clientele?
• Is service more important than price?
• What differentiates you from the competition?
• What cultural connections can you exploit?

After these questions are answered we recommend the best media to deliver the copy with the most effective use of your advertising dollar to help you find the elusive needle in the haystack.

Media Selection

TV or not TV... for a restaurant chain, we recommended different media and messages to reach established clients than occasional visitors. The solution cost 33% the prior year's broad communications campaign while providing higher traffic results.

For a major brewer we developed a quantitative model to measure media buying effectiveness later used to determine the allocation of a multi-million dollar annual advertising budget.

Direct Mail:

Developed targeted campaign directed at specific geographic regions, behavioral segments and groups of demographics for maximum effectiveness.

International Expansions:

Developed internet software application for a major insurance company targeted to a dozen countries with input from staff in Asia, Latin America, the Middle East, Europe and North America. Our results far surpassed their competitors capabilities while keeping costs within budget.

Implemented Patriot Act compliance solution for an American company with minimum impact to customers in 40 countries.

Printing:

Our sophisticated printing presses and finishers can print, laminate or coat documents up to 6.6 feet (2 meters) in width. You need 10,000 letter size color copies ASAP? Give us a try! In addition to paper products, we can create promotional items, shirts, stickers, glass decals, static clings and die-cut stands and boxes.