Cosmetics & Beauty

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Cosmetics and Beauty

Marketing high-end cosmetics and beauty products

Quick, where is the Dead Sea?
Adapmark's multicultural advertising gently presented the geographic concept to unsuspecting audiences emphasizing the health and beauty benefits of its mineral mud products known the world over.

By the way, the Dead Sea is located just West of Bethlehem. Its waters cover what once was Sodom and Gomorrah in case you were wondering. The water is so salty, and dense, that swimmers float without buoyancy aids; making it a great tourist destination. The Dead Sea's sand is pitch black because of its high mineral contents. The sand is attracted to magnets deriving much of the lore around its health and beauty benefits.

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